Catalyzing Campaign Traction
Our comprehensive media plans are rooted in research that cuts through the clutter and positions campaigns to reach the right eyes and ears.
Buying Time is a hands-on steward of your message from strategy to launch, liaising with vendors and advocating on your behalf to amplify your impact and optimize your investment.
Research & Media Planning
Leveraging sophisticated technology, we combine a nuanced analysis of your target audience’s media consumption with ongoing insight into the opposition’s approach—affording us the foresight to anticipate tactical shifts and the agility to respond adeptly.
Each plan is prepared with purpose, built around your audience, geographic region, media mix, budget, and schedule.
Market Analysis
We profile strategic audiences and pinpoint the markets and mediums where they can be engaged.
Integrated Media Management
Marrying heritage in linear media with thoughtfully honed expertise in digital channels, we look at each campaign holistically and craft robust plans to calibrate your coverage.
Competitive Analysis
We monitor opponents’ ad spending on a daily basis and provide detailed reports of relevant spending and trends.
Ad BuyinG
Buying Time’s unrivaled rapport with media vendors is an asset to every campaign.
Widely respected and deeply immersed in markets across the country, we negotiate preferred rates and collaborate with media representatives to place your ads when and where you need them.
Our seasoned buyers are well versed in the complexities of dynamic markets and consider a wide range of variables to execute buys that are cost-effective and time-sensitive.
MONITORING & MAINTENANCE
Buying Time is an end-to-end partner in propelling your message to peak volume. We continuously monitor ad performance and maintain regular communication with client and vendor teams to fine-tune campaigns in real time.
Thorough and proactive, we ensure the accuracy and punctuality of scheduled runs and respond to any changes that may alter the landscape.
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