Carol is a research-driven strategist who takes advantage of a full range of qualitative and quantitative sources to make informed media decisions at the macro and micro scale. Throughout her career, she has served as an ad agency buyer and planner as well as a salesperson and manager for the nation’s largest broadcast companies; she leverages her experience on both sides of the desk to plan strategic placement and execute solid buys—from boutique, targeted campaigns to multimillion-dollar placements.

Carol stays current on the constantly changing nuances in buying software and uses a detail-oriented approach to target key voters. She has worked on multiple Latino-targeted campaigns and has a strong working knowledge of Hispanic media throughout the country.

Born and raised in the mountains of southwest Virginia, Carol earned her Bachelor of Arts in Communications at the University of Kentucky. Having lived and worked in New York, Philadelphia, and Richmond, Carol now lives in Virginia Beach with her husband and their two golden retrievers.