Nathaniel was a beloved fixture in the Buying Time family whose passing left a void in the industry. With nearly two decades in media, he was a seasoned strategist with experience in all media platforms including television, digital, radio, print, and out-of-home at the international, national, and spot market levels.

Nathaniel began his career in 2000 as a media buyer at Fenn and King Communications. In 2003, he joined Buying Time and, in 2006, was named media director. In 2015, he became vice president and CEO of Buying Time Digital.

During his career, he worked on over 300 advertising campaigns ranging in size from local election budgets in the hundreds to multimillion-dollar national campaigns. He purchased spot media in every media market in the US as well as Canada and select international markets.

Nathaniel was an advocate of data-driven, research-based solutions. Before committing media dollars to a platform, he used every research tool available to ensure those dollars were being spent as wisely as possible. During the course of a campaign, he constantly optimized platforms and media vehicles, ensuring that each campaign achieved maximum impact, impressions, and conversions amongst the targeted demographic. Buying Time honors his legacy with every campaign, focusing and executing on the details that make each campaign unique.

Nathaniel graduated from the University of Maryland with a Bachelor of Arts in Government and Politics. He was a passionate golfer, an active member of his community, a supporter of all DC sports, and, by his own declaration, a Swiftie-Dad. He is survived by his beloved wife and two daughters.

To honor and remember Nathaniel, Buying Time partnered with Washington Media Scholars Foundation to establish a scholarship in his name that celebrates his passion for the digital space. To learn more, please visit Washington Media Scholars.

To contribute:

• Donate via PayPal
• Mail a check with “In remembrance of Nathaniel Kronisch” in the memo to:
  Washington Media Scholars Foundation
  c/o Tori McMichael
  817 Slaters Lane, Alexandria, VA 22314